Web Survey Bibliography
Title Infliential Factors on Survey Outcomes: Length of Survey, Device Selection and Extrnal Elements
Author Ribeiro, E.
Source Lightspeed Newsletter, 2014
Year 2014
Access date 18.08.2016
Full text PDF (328 KB)
Abstract
Historically, the length of a survey (LOI) has been linked with the overall completion rate and data quality. Consumers can now choose to a complete a survey on various types of Internet accessible devices. This white paper addresses the influences the length of the interview on mobile devices.
Access/Direct link Lightspeed Homepage (abstract) / (full tex)
Year of publication2014
Bibliographic typeNewsletter article